mai.korea is committed to protecting your privacy and handling your personal information with care. This policy explains how we collect, use, store, and protect your information when you visit our website, contact us, or subscribe to our updates.

mai.korea is a London-based bilingual editorial platform sharing stories about Korean culture, food, art, heritage, and related projects. To run the website and communicate with our readers, we may process limited personal data.

We may collect personal information that you choose to share with us, such as your name and email address when you contact us or sign up for updates. We may also collect technical information, including your IP address, browser type, device information, and website usage data.

Where cookies or similar technologies are used, we may collect information about how visitors move through the site and which pages they find most useful.

We use your information to:

• respond to enquiries and messages;

• send updates or newsletters where you have chosen to receive them;

• improve our website, content, and user experience;

• understand how readers use the site;

• keep the website secure and functioning properly.

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We only use personal data where we have a lawful basis to do so under UK data protection law. This may include your consent, our legitimate interests, a contractual need, or a legal obligation.

Our website may use cookies and similar technologies to support essential site functions, measure traffic, and improve the experience for visitors. Where required, we will ask for your consent before placing non-essential cookies.

We do not sell your personal data. In some cases, we may share limited information with trusted service providers who help us operate the website, such as hosting, email, analytics, or form tools. We only do this where necessary and with appropriate safeguards in place.

We keep personal information only for as long as it is needed for the purpose it was collected, or for as long as the law requires. When information is no longer needed, we take steps to delete or anonymise it securely.

Under UK data protection law, you have rights over your personal information. These may include the right to access, correct, delete, or restrict the use of your data, and the right to withdraw consent where consent is the basis for processing.

We take reasonable technical and organisational measures to protect your information from unauthorised access, loss, misuse, or disclosure. While no online system can be completely secure, we work to keep your data safe.

Our website may link to other websites or platforms. If you visit those links, please note that their own privacy policies will apply, and we are not responsible for their privacy practices.

We may update this Privacy Policy from time to time to reflect changes in our website, services, or legal obligations. Any updated version will be posted on this page with a new revision date.

If you have any questions about this Privacy Policy, or if you would like to exercise your data rights, please contact us at:
Email: [hello@maikorea.uk]
If you are not satisfied with our response, you may also contact the UK Information Commissioner’s Office (ICO).

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Last updated: 14 July 2026.